Adina Grigore

Adina Grigore

Adina Grigore is the founder and CEO of the all-natural, sustainable skin-care line S.W. Basics, which she started out of her kitchen in 2011. A graduate of the Institute for Integrative Nutrition, Adina has worked in the wellness industry since 2007 as a private holistic nutritionist, a personal trainer, and a workshop coordinator teaching people about the DIY nature of wellness. S.W. Basics products are now sold internationally and have been featured in Vogue, O Magazine, W Magazine, the New York Times, InStyle, Real Simple, and Martha Stewart Living, among others.

Books by Adina Grigore

Just the Essentials

Just the Essentials

How Essential Oils Can Heal Your Skin, Improve Your Health, and Detox Your Life

From the author of Skin Cleanse and the founder and CEO of S.W. Basics skincare products comes a practical overview of the many uses of essential oils: from the healing powers of plant-based medicine to all-natural skincare to safer and cleaner household products, providing specific advice for a wide array of oils, safety guidelines, and a…  More »

Skin Cleanse

Skin Cleanse

The Simple, All-Natural Program for Clear, Calm, Happy Skin

Founder and CEO of SW Basics, an all-natural skincare line, Adina Grigore brings fresh ingredients to every woman’s daily skincare battle. In Skin Cleanse, Grigore explains how nutrition, the environment, and personal biology affect the skin, and shares her revolutionary approach to diagnosing and caring for skin using products we’d…  More »