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  • Published:

    Sep 15, 2015
  • ISBN:

  • Pages:

  • Size:

    7.8" x 9.4"
  • Weight:

    1.5 lb
  • For Booksellers:

    Catalog Page

Book Title and Author Byline

Your New Prime

30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40

Product Description and Author Information

About the Book

Do you want a kick-ass life? We thought so.

Getting older may be inevitable, but that's no reason to resign yourself to the "natural" aging process. In his savvy and down-to-earth manual, serial entrepreneur and men's health expert Craig Cooper teaches men forty and up—or, as he calls them, "New Primers"—how to unleash their potential to be healthier, stronger, happier, more energetic, and more sexually satisfied.

A man's ultimate, no-nonsense guide to peak performance in all aspects of life, Your New Prime addresses the pressing questions every man has as he ages:

"How can I naturally boost my testosterone?""Is there anything I can do to prevent disease?""What will it take to lose these extra pounds?""How should I face a midlife crisis?"

Based on the latest scientific research and Cooper's personal experience warding off diabetes, preventing cancer, and naturally increasing his own testosterone, this invaluable handbook holds the answers to all these questions and more, covering a wide range of essential topics such as sexual health, mental health, nutrition, and physical fitness.

Your New Prime is organized into easy-to-navigate sections, giving you the tools you need to lose weight, gain more energy, revamp your sex life, and kick-start better eating habits. A detailed thirty-day program for each section, along with quizzes, audits, and tables, helps you determine and address your specific needs, allowing you to focus on the most pressing questions and leave the rest for later.

Practical, honest, and vitally informative, Your New Prime details a lifelong strategy for maximum health—and will help any man perform at his best, no matter what his age.

About the Author

Craig Cooper

Photo of Craig Cooper

Craig Cooper is a serial entrepreneur and health and wellness advocate for 40+ men's health. He is the founder of CooperativeHealth and Performance Research Labs and was the cofounder of the telecommunications company Boost Mobile USA. He holds dual degrees in law and economics from the University of Sydney and is a regular contributor to the Huffington Post on healthy aging. He lives in Newport Beach, California.


“Craig Cooper is a remarkable athlete and businessman who has a down-to-earth message for middle-aged men: Don’t succumb to a sedentary existence.” —Lou Schuler, Multi-Award Winning Journalist, Contributing Editor to Men’s Health magazine, and Author of Strong, New Rules of Lifting, and The Lean Muscle Diet

“Cooper has done a spectacular job putting together concise and easy-to-incorporate information to be your very best at any age. So whether you are figuring out how to get started or continue to get the most out of each year, this is an essential men’s health manual.” —Gabrielle Reece, Creator of HighX Training and Bestselling Author of Big Girl in the Middle and My Foot is Too Big for the Glass Slipper

“Finally, someone speaking the truth about men’s health. A practical, straightforward guide to what works and what doesn’t. Craig reduces the facts and studies into easy to follow, every day tools, so you can kick ass and have the best life ever—regardless of age. Every man should read this!” —Darin Olien, SuperFood Hunter and author of SuperLife

“Cooper brings his expertise to this how-to book on men’s health after 40…Gathering from personal and professional experience, he says it’s not about getting ripped abs, it’s about becoming healthy; it’s also recognizing that not all men are the same…Honest, balanced, rewarding…Recommended to men interested in healthy aging” Library Journal

“Craig Cooper offers up great information to men who are looking to maximize their potential at any age. He has a passion for helping men be their best in all facets of life.” —Laird Hamilton, Big Wave Surfer, World-Renowned Waterman and New York Times Bestselling Author of Force of Nature: Mind, Body, Soul, and, of Course, Surfing

“If you want to live life of passion and excellence as you age, this is your blueprint.” —Tony Robbins, New York Times #1 Best Seller, Entrepreneur, & Peak Performance Strategist

“A practical guide to peak performance as you age. Buy this book and get ready to live again!” —Scott Flanders, CEO, Playboy Enterprises

“The challenges for men that Cooper addresses are real—and his solutions are too. In Your New Prime, he’s not just re-labeling an experience, but offering a new vision of health, and powerful ways to follow it.” —Randall Wallace, Bestselling Author of Living the Braveheart Life and Director, Producer, and Oscar-nominated Screenwriter of Braveheart, Secretariat, and Pearl Harbor

“Easy to follow and highly informative. Your New Prime is a groundbreaking program for better health for all men as they age.” —Alejandro Junger, M.D., New York Times bestselling author of Clean and Clean Eats


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