Brave New Weed

Adventures into the Uncharted World of Cannabis

Joe Dolce


The journalist Joe Dolce adventures into the fascinating new frontier of cannabis, shedding light on everything you didn’t know about weed (and didn’t think to ask).

Since the 1930s, the United States has been waging a war on cannabis, using politics and propaganda to muddle our collective perception of this incredible plant. Yet in the past decade, our perspectives toward this complex herb have shifted, opening the door for a new understanding of weed.

Enter Brave New Weed, in which the author Joe Dolce journeys across the globe in a quest to understand the clouded past and bright future of weed. His travels take him on a tour of gardens and grow rooms, doctors’ offices and dispensaries, and hospitals and homemade hash-making labs, as he explores the groundbreaking developments sparked by growing cultural acceptance. Along the way, he meets world-class researchers, entrepreneurs, historians, and cultural avatars who help him paint a clear-eyed portrait of the power of weed. In dispatches from Amsterdam, Israel, California, Colorado, and more, Dolce skillfully unfolds the odd history, emerging science, and massive economic potential behind this miraculous plant.

Brave New Weed offers a fresh take on the new world of cannabis and all the promise that this much-maligned plant holds. Enlightening, entertaining, and thought-provoking, Brave New Weed will surprise and educate advocates on both sides of the cannabis debate. Welcome to the most pro-cannabis era in American history. Welcome to the brave new world of weed.


Joe Dolce

Joe Dolce is the former editor in chief of Details and Star magazines, and has written for many of the world’s leading publications, including the New York Times, Gourmet, and Travel + Leisure. He is the CEO and founder of Joe Dolce Communications, a presentation and media-training company based in New York City. He is not a stoner.