Publication Details and Purchasing Information

Available Formats

Selected Format: Details

  • Published:

    Oct 10, 2017
  • ISBN:

  • Pages:

  • Size:

    5.3" x 8"
  • Weight:

    0.5 lb
  • For Booksellers:

    Catalog Page

Book Title and Author Byline

Brave New Weed

Adventures into the Uncharted World of Cannabis

Product Description and Author Information

About the Book

Since the 1930s, the United States has been waging a war on cannabis, using politics and propaganda to muddle our collective perception of this incredible plant. Yet in the past decade, our perspectives toward this complex herb have shifted, opening the door for a new understanding of weed.

Enter Joe Dolce, who journeys across the globe in a quest to understand the clouded past and bright future of weed. His travels take him on a tour of gardens and grow rooms, doctors’ offices and dispensaries, and hospitals and homemade hash-making labs, as he explores the groundbreaking developments sparked by cultural acceptance. Along the way, he meets world-class researchers, entrepreneurs, historians, and cultural avatars who help him paint a clear-eyed portrait of the power of weed. In dispatches from Amsterdam, Israel, California, Colorado, and more, Dolce skillfully unfolds the odd history, emerging science, and massive economic potential behind this miraculous plant.

Brave New Weed offers a fresh take on the new world of cannabis and all the promise that this much-maligned plant holds. Enlightening, entertaining, and thought-provoking, Brave New Weed will surprise and educate advocates on both sides of the cannabis debate.

About the Author

Joe Dolce

Photo of Joe Dolce

Joe Dolce is the former editor in chief of Details and Star magazines, and has written for many of the world’s leading publications, including the New York Times, Gourmet, and Travel + Leisure. He is the CEO and founder of Joe Dolce Communications, a presentation and media-training company based in New York City. He is not a stoner.


“An outstanding book.” —Dr. Raphael Mechoulam, award-winning Professor of Medicinal Chemistry and Natural Products, Hebrew University, and the grandfather of cannabis research

“Dolce weaves a fascinating tale of the twisted history—and even more twisted pretzel logic—behind marijuana prohibition…Equal parts travelogue, existential discovery and historical exegesis…A well-spun narrative and a damn fun, breezy read about the ubiquitous weed…Dolce writes with clarity and expertise about the plant and its utility to mankind.” The Fresh Toast

“The ultimate ‘Just Say Yes!’ book. I got a contact high from reading it.” —John Waters

“An expansively researched book that finds the author trekking from Amsterdam to Israel to Colorado to craft an up-to-the-minute portrait of the past and future of cannabis.” Stranger

“Employing aspects of travel narrative, pop history, journalism, and personal diary, Dolce is a genial and engaging narrator with a knack for breaking down complex science and making it easily digestible for laypeople. Brave New Weed will prove popular with cannabis enthusiasts, and will surprise and entertain the general reader.” Publishers Weekly

“Fresh, engaging, and thoughtful…The finely-tuned prose is infused with a marvelous sense of curiosity and in-depth journalism. Dolce won me over immediately and held my attention from one page to the next, following him around the world as he explored the past, present and future of cannabis…An engaging, worthwhile read no matter what side of the cannabis argument you happen to be on.” Green Flower

“No matter where you fall on the cannabis debate, this book will surprise you, intrigue you, and make you think. Brave New Weed provides a fresh perspective and demonstrates just how little we know about this ubiquitous, multifaceted, and ancient plant.” —Dr. Andrew Weil, author of Mind Over Meds: How to Protect Yourself from Overmedication by Knowing When Drugs Are Necessary and When Alternatives May Be Better

Brave New Weed, a loving rethink of all things marijuana, is likely to be a trusted hitchhiker’s guide to this new universe.” New York Times Book Review

“A fresh, clear-eyed, and lucidly reported travel guide to the rapidly expanding American subcontinent of medical and not-so-medical marijuana. Dolce is our de Tocqueville for Weed 2.0.” —Brad Gooch, author of Smash Cut

“A thoroughly enjoyable and highly informative romp through the politics, science, industry and culture of cannabis.” —Ethan Nadelmann, Executive Director, Drug Policy Alliance

“Part travelogue, part cultural inquiry, part state-of-the-art scientific and medical survey, Joe Dolce’s engaging and entertaining book provides an image makeover for cannabis that’s long overdue.” —Dr. Julie Holland, author of Moody Bitches and editor of The Pot Book

“A superb book, Brave New Weed delivers a sharp, funny, incredibly interesting assessment of modern cannabis. A terrific writer, Dolce examines the scientists and the quacks, the heroes and the hucksters, the cops and the crooks converging in the great game of marijuana.” —Michael Backes, author of Cannabis Pharmacy, The Practical Guide to Medical Marijuana

“One of the most fascinating accounts of the state of marijuana. A charming, honest look into pot’s past—and what that says about its future.” Rolling Stone

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